CYCLING SPONSORSHIP

Jonathan Vaughters’ article provides a clear and sustainable business model for professional cycling. Although The Geox Paradox, published almost one year ago, foreshadows Geox’s exit from professional cycling, Vaughters’ solution provides an achievable roadmap for professional road cycling to navigate difficult times. The foundation of the Garmin-Cervelo Director’s business model is: Sustainability, Accountability, Flexibility and Partnership.

After a year of experience in professional cycling, the company considers its presence in this sport not strategic anymore – Geox Press Release Hmmmm…..sponsoring professional cycling is not strategic anymore? Wondering what they expected? Could the root of the problem be misplaced expectations. When team owners don’t get what they expect, well, they Geox away! [...]

RECYCLING traditional cycling sponsorship strategies could lead to more money and sponsors for all! The irony of Tony Martin, the world’s best individual time trialist, winning the inaugural Tour of Beijing, for arguably the world’s most successful team, creates an interesting juxtaposition.  Could the contrast be any clearer?  A team that won almost five hundred [...]

What could your cycling club or team do with more sponsorship and funding? Probably a lot!

At the high end maybe its new team vehicles, bikes, wheels or parts groups. Potentially it means staying in nicer hotels, eating at healthier restaurants, or having more gas money when attending races or events. Any way you look at it, having more sponsors and funding is a good thing; the more you have, the more you can do! Here are 6 tips on how to get more cycling sponsorship funding.

“If cycling wants to grow, the essential first step to a solution is clear: A financial model must evolve wherein event owners share revenues with its teams“. – Alex Fairly, Odd Men Out, Velo, October 2011. If revenue sharing is the key to growth professional cycling will flat line! “Odd Men Out” does not present [...]

Letter from Leonard Callejo, Groove Subaru Racing Team in response to “Winning doesn’t guarantee cycling sponsorship!” Al – you raise very good points that apply to teams at all levels (local, regional, national, worldwide).  Sponsorship is an ongoing, constant process if you want to be able to successfully maintain a team year-over-year.  And the best [...]