Jonathan Vaughters’ article provides a clear and sustainable business model for professional cycling. Although The Geox Paradox, published almost one year ago, foreshadows Geox’s exit from professional cycling, Vaughters’ solution provides an achievable roadmap for professional road cycling to navigate difficult times. The foundation of the Garmin-Cervelo Director’s business model is: Sustainability, Accountability, Flexibility and Partnership.
After a year of experience in professional cycling, the company considers its presence in this sport not strategic anymore – Geox Press Release Hmmmm…..sponsoring professional cycling is not strategic anymore? Wondering what they expected? Could the root of the problem be misplaced expectations. When team owners don’t get what they expect, well, they Geox away! [...]
RECYCLING traditional cycling sponsorship strategies could lead to more money and sponsors for all! The irony of Tony Martin, the world’s best individual time trialist, winning the inaugural Tour of Beijing, for arguably the world’s most successful team, creates an interesting juxtaposition. Could the contrast be any clearer? A team that won almost five hundred [...]
What could your cycling club or team do with more sponsorship and funding? Probably a lot!
At the high end maybe its new team vehicles, bikes, wheels or parts groups. Potentially it means staying in nicer hotels, eating at healthier restaurants, or having more gas money when attending races or events. Any way you look at it, having more sponsors and funding is a good thing; the more you have, the more you can do! Here are 6 tips on how to get more cycling sponsorship funding.
“If cycling wants to grow, the essential first step to a solution is clear: A financial model must evolve wherein event owners share revenues with its teams“. – Alex Fairly, Odd Men Out, Velo, October 2011. If revenue sharing is the key to growth professional cycling will flat line! “Odd Men Out” does not present [...]
Letter from Leonard Callejo, Groove Subaru Racing Team in response to “Winning doesn’t guarantee cycling sponsorship!” Al – you raise very good points that apply to teams at all levels (local, regional, national, worldwide). Sponsorship is an ongoing, constant process if you want to be able to successfully maintain a team year-over-year. And the best [...]
Winning doesn’t guarantee cycling sponsorship! 485 wins since 2009 is simply incredible! Losing a title sponsor that heralded your team as a valuable marketing asset is unfathomable. Is HTC’s loss of their title sponsor simply the cost of doing business? As cyclists and cycling fans we just learned a very important lesson! Winning races alone [...]Continue →
If you have not read “The secret handshake for bicycle racing sponsorship in the U.S.” you’re missing out! This is an extremely valuable article explaining why the Nature Valley Valley Grand Prix and the Nature Valley Bicycle Festival have been extremely successful. David LaPorte, executive director, Nature Valley Bicycle Festival, explains how his event has [...]Continue →
How to get a cycling sponsorship now for your club, team or event? The timing is perfect with the Tour de France underway – exciting stage finishes, record crowds and worldwide audiences receiving hours of daily coverage via every medium possible. If there was ever a time to take advantage of having sponsorship conversations and [...]Continue →
2011 Tour will drive value for cycling sponsorship! The Tour de France, A.S.O. and the sponsors of the 22 participating teams have got to be licking their chops in anticipation of the unprecedented global media exposure this year’s race will receive. Why? Because controversy fuels discussion, passion, interest, attendance and viewers! Controversy also fuels dollars; [...]Continue →
Response to VeloNews Armstrong Exclusive: “This is going to kill cycling” Dear Mr. Armstrong: I have to take issue with your quote“…but this [controversy], at a time when the sport has made significant changes, is going to kill it.” (VeloNews, July 2011) Sorry, but, no don’t think so! The sport of cycling is bigger than [...]Continue →
A few quick tips on how to get a cycling sponsorship! You cycling club will increase its chances of getting sponsorship by focusing on delivering business value. In other words, the business reasons a company should sponsor your cycling club. Business value of cycling sponsorship to companies: Increase brand visibility & sales: Cycling provides a highly [...]Continue →