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Winning doesn’t guarantee cycling sponsorship!

Cycling Sponsorship Value, Featured, Pro Cycling Sponsorship // 04. Aug, 2011

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Winning doesn’t guarantee cycling sponsorship!

Winning doesn’t guarantee cycling sponsorship! 485 wins since 2009 is simply incredible! Losing a title sponsor that heralded your team as a valuable marketing asset is unfathomable. Is HTC’s loss of their title sponsor simply the cost of doing business? As cyclists and cycling fans we just learned a very important lesson! Winning races alone [...]

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Cycling Sponsorship for events: How to get it & keep it!

Event Sponsorship, Featured // 28. Jul, 2011

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Cycling Sponsorship for events: How to get it & keep it!

If you have not read “The secret handshake for bicycle racing sponsorship in the U.S.” you’re missing out! This is an extremely valuable article explaining why the Nature Valley Valley Grand Prix and the Nature Valley Bicycle Festival have been extremely successful. David LaPorte, executive director, Nature Valley Bicycle Festival, explains how his event has [...]

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How to get a cycling sponsorship NOW!

Featured, How to get a cycling sponsorship // 06. Jul, 2011

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How to get a cycling sponsorship NOW!

How to get a cycling sponsorship now for your club, team or event? The timing is perfect with the Tour de France underway – exciting stage finishes, record crowds and worldwide audiences receiving hours of daily coverage via every medium possible. If there was ever a time to take advantage of having sponsorship conversations and [...]

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2011 Tour: A recipe for cycling sponsorship success!

Cycling Sponsorship Value, Event Sponsorship, Featured, Marketing/Branding, Pro Cycling Sponsorship // 23. Jun, 2011

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2011 Tour: A recipe for cycling sponsorship success!

2011 Tour will drive value for cycling sponsorship! The Tour de France, A.S.O. and the sponsors of the 22 participating teams have got to be licking their chops in anticipation of the unprecedented global media exposure this year’s race will receive. Why? Because controversy fuels discussion, passion, interest, attendance and viewers! Controversy also fuels dollars; [...]

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Report of cycling’s death greatly exaggerated!

Cycling Sponsorship Value, Featured, Pro Cycling Sponsorship, Sponsorship // 17. Jun, 2011

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Report of cycling’s death greatly exaggerated!

Response to VeloNews Armstrong Exclusive: “This is going to kill cycling” Dear Mr. Armstrong: I have to take issue with your quote“…but this [controversy], at a time when the sport has made significant changes, is going to kill it.” (VeloNews, July 2011) Sorry, but, no don’t think so! The sport of cycling is bigger than [...]

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Tips on how to get a cycling sponsorship!

Cycling Sponsorship Value, Featured, How to get a cycling sponsorship, Sponsorship, Why companies sponsor cycling // 07. Jun, 2011

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Tips on how to get a cycling sponsorship!

A few quick tips on how to get a cycling sponsorship! You cycling club will increase its chances of getting sponsorship by focusing on delivering business value. In other words, the business reasons a company should sponsor your cycling club. Business value of cycling sponsorship to companies: Increase brand visibility & sales: Cycling provides a highly [...]

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