Welcome! This site is written by Al Brodie. My goal is to provide you with information that will help your cycling club, team, or event – get more sponsors, get more sponsorship dollars/sponsor, & maintain stronger, long-term relationships with your sponsors.

I write about :

How to get a cycling sponsorship?

How to write cycling sponsorship proposals and cycling sponsorship letters?

Corporate sponsorship – why companies sponsor, and why companies sponsor cycling?

How to use existing sponsors to get cycling sponsorship?

Differentiating your cycling club, team, or event, from others requesting sponsorship & funding.

How to find, and engage, companies in cycling sponsorship discussions?

Why companies sponsor pro & amateur cycling teams to promote their brand (and how it applies to you!).

I strive to answer the questions we are all asking ourselves when it comes to sponsorship – “Why should a company Sponsor My Cycling Club?” (Hence the name).

That’s what this site is about!

If you have any questions, feedback or would like me to write on a specific topic regarding cycling sponsorship, please feel free to contact me at al(at)sponsormycyclingclub(dot)com.

Thanks for visiting.